precondition is the wide dissemination of mobile phones with high-resolution displays that create an attractive environment for advertising. Products such as Apple's iPhone or Nokia's mobile phones, point to the trend of development. Equally critical to success is the high penetration of mobile data flat rates, which may already high growth rates.
The trend towards increased use of UMTS, the most important Prerequisite for a true 1-to-1 Internet to mobile phones will continue and grow in places even to compete with DSL. The use of known Internet services on mobile phones will increase accordingly strongly predicts TOMORROW FOCUS.
The use of GPS receivers in mobile phones by end 2008 will largely be standard and lead to a plethora of new spatial data-based services with high customer value. To view maps of larger mobile phones with high resolution displays are needed, which will support mobile TV applications such as DVB-H and UMTS streaming. Google's challenge to Microsoft and Nokia, Google Android is expected according to estimates by TOMORROW FOCUS medium term in a race for dominance of mobile search and heritage applications run on mobile phones.
summary, these trends will contribute to a wider target groups for development of mobile marketing applications and thus may already be for Christmas 2008, but 2009 at the latest lead to a strong growth of mobile marketing in Germany. A particularly high penetration is expected, especially among affluent and consumer-affinity target groups. The triumphant advance of mobile advertising is only a matter of time. Specifically, by 2009 it expected.
Source: TOMORROW FOCUS AG
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