Media?.. market remains first choice for Christmas gifts
The winner in retail stores called in 2007 media market . This gave 34 percent of the participants to shop at the Metro-daughter Christmas presents. The second and third show the retail giant Karstadt and the cosmetics group Douglas with 25 or 24 percent share purchase. It Tchibo follow with just under 24 percent and Saturn with 22 percent. Kaufhof slipped compared to last year from fourth to sixth. The Swedish furniture company IKEA followed in seventh place, Hennes & Mauritz and C & A show as representatives of the fashion industry with 18 and 16 percent of the ranks of eight and nine.
Overall, a top 10 list of trading companies, which are quantitatively the most benefit from the holiday season.
The E-commerce is booming - Amazon is ahead
Another result of the survey: The shopping on the net gains greatly in popularity. Although the majority of Germans (74 percent) still prefer to buy from the shop, nearly 70 percent of respondents plan to buy at least one gift on the web. And even one in two in the group of over-60s, the so-called silver surfers, will shop online in 2007. When asked why there is like shopped online, there is a clear answer: About 70 percent prefer the hassle-free shopping around the clock. Benefit in particular from companies like Amazon and eBay . Amazon Sun dominates the undisputed top 10 the online stores with 50 percent share. In contrast, the online auction site eBay in 2007 ranking catch up significantly and as the Weltbild publishing group from second to third place. But even in the online stores of mail order is often ordered. Large mailers like source , Otto and Neckermann are fixed addresses for online shopping.
Communication is Key: Many users with information in advance information about special offers
Before purchasing gifts and products, nearly half of respondents Offers detailed information on the celebration. Here the Internet provides to the shops themselves are one of the main sources of information: 43 percent of all consumers to directly visit the manufacturer's website, 38 percent of searches in Shopping and opinion portals, and 18 percent are aware of online newsletter on interesting gift ideas. In addition, 35 per cent share with friends, good tips. "There is much potential," says Volker Wiewer, CEO of eCircle. "The information needs of consumers just before Christmas is huge. To most customers surf the net. Is present there, although every advertiser, but now it depends on the frequency of exposures to significantly . Increase Quick actionable online measures with long range offer up here. "And otherwise, the online channel on the rise, after all, sending about 90 percent of their Christmas greetings by email. Interesting would be to trade that almost 62 percent of respondents tends to be the "last-minute shoppers" are. If you make only in the last weeks before Christmas, their purchasing decision. And one in five men can be even up to 23 December period. can So here at the PoS or short-term measures implemented yet some moved. a demand for intelligent communication and marketing tools with which to respond flexibly shortly before the festival to consumer behavior.
books and music are the big sellers back to the hard
As of Christmas 2006, the leaders among the planned gifts books at 44 percent, followed by music with 32 percent and clothing with 31 percent. In addition, cosmetics, computer games and jewelry are very popular with the giver.
get Fortunately, over 80 percent most of the right of their loved ones to the party. On the wish lists are mainly books (33 percent), clothing (25 percent) and music articles (20 percent), beyond computers and accessories (20 percent) and jewelry (17 percent) desired. Pleasing is that only 2 percent of respondents do not like their gifts would be exchanged again. The absolute no-go's, for example, include homebrews like socks and wool sweaters, tacky clothes, kitchenware, and unnecessary appliances.
Source: eCircle
0 comments:
Post a Comment