Tuesday, June 29, 2010

Ankles Swollen From Drinking

good web design to tell a story

common wisdom is that the designer and the customer sits him some white areas on how to use typography, grids used and and and tell.

Too often forget that a good design should tell a story. A website has to Communication request and should not be a static element.
But what story my design, and especially how?

first is the look on the picture that we see first of all. Let us imagine that we could not read the text. What then say the graphics? What response they generated? This is where a good designer to tell the story of what he wants to achieve with the design, he will achieve what result. This is called resonance image.

magazines and related websites of magazines combine graphics and text very closely. But on magazine pages have to change the graphics to prevent the design differs from the story. Magazine pages combine graphics as decorative additions to the text. Both are in harmony in order to achieve an effect.

applies here is to consider if stories are transferred to the online format will change the look. The hue and Ansprechton change, understanding the communication changes, the meaning changes.
(can be any magazine) In one example, the site looks in the printed output from downright boring. The story is broken down to the content and enriched with a little graphic.

But why is the design of the book not the web? The reason is simple: Design is not communicating. The design of the Web has a certain standard, a universal design adapted. The Web pages are presented in the guise of what is generally perceived as "popular".
you look at the different sites. You will find that every pixel, every line and every "white space" to tell the stories of the magazine. Everything seems pretty similar, right?
Is this due to bad designers? Not at all. For example, the fonts on the Web much more limited than in print design. Nevertheless, many designers create the web design then what would look good in print.

So what is different in the Web?

* The page length is not defined or limited.
* see the Web * we are only a small part of the page
Everything possible should be on one side
* The time in which the audience must be reached is much shorter

online anything is possible. The navigation can be changed content can be continued - the print magazine ends with the last page is not the online version.

is to find the golden mean, the art, because the Web is rather different, because websites are in a single dimension (or within a defined content). As a result, a website that you can not look with the eye of the print designer (must) be.

This is also the reason why so many print design agencies Yahoo does not give the customer satisfaction.

web design should be more aligned with the story. Your story. want to tell the story your business.

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