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difficult year for German mineral water over

In 2007, suffered most of the German mineral water sales decreases compared to 2006. According to Wednesday by the Association of German mineral water (VDM) published provisional figures, the decline in sales for the entire industry with mineral and medicinal waters and soft drinks based on mineral water just over one percent. This allowed the mineral water does not build on the good result of 2006. "The summer is down in 2007," said managing director VDM Wolfgang Stubbe. This had its impact on sales.

For mineral water and medicinal products, sales decreased by 1.5 percent. Continued to increase, however, sales of mineral waters with little or no carbon dioxide. The non-carbonated version increased by some 13 percent. In the classic, highly carbonated "fizz" is a sales decline of around six per cent reported. "With a per capita consumption of 130 liters is the natural mineral water is the most popular alcoholic beverage of the Germans," said Stubbe. It should be noted that the sales decline in total significantly more would be unusual, the discount sector had recorded no sales increase. Suppliers for the discount, however, are only a few mineral springs companies.

Sales of mineral water, soft drinks has changed only marginally over the previous year. The near-water and wellness drinks has registered a sales increase of 1.5 percent. "This demonstrates the great innovative power of the German mineral water and acceptability of these beverages by the consumer," continued Stubbe. Sales of the traditional soft drinks declined.

Despite significantly higher costs, price increases implemented or only few be. "There is pent-up demand," said Stubbe. The debate on the packaging - disposable or reusable - will shape the events of the industry.

Source: Association of German mineral water e. V.

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