At the top of the current "bread-hit list" is at 28 percent of nominations, the group of whole-grain breads - as "black bread" is a typical German thing. The second place, respectively, and special multi-grain bread (24%), followed closely by the traditional Roggen-/Roggenmischbroten with 22%. Then there will be "brighter" when it comes to bread preference: select 15% "white bread" (including Mediterranean specialty breads and toast), each (r) Tenth may prefer the lighter (wheat) bread mixed variant.
Comparing the current figures for 2007 shows with previous surveys, two new trends: first, towards the "black" bread to whole grain that is or meal bread, and second to "white" bread, light say to the wheat bread or also to toast. Women and men make very little difference among the favorite varieties - with two exceptions: women tend more often to the robust Mehrkorn-/Spezialbroten men to the mildly aromatic Mixed wheat breads.
The pollsters also asked about the "why" of popularity. The most frequently cited reason for this preference is "his" favorite bread is, "taste it" or "is delicious" - constitute 85 percent so their choice of variety. For almost half beside a health dimension are relevant. "The characterization of consumers' vision may thus justified our motto for the daily bread consumption," says the nutrition scientist Dr. Heiko Zentgraf this result of the survey: "For bread health with taste."
Source: Association cereals, market and nutrition research
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