Who should be trusted when it comes to product placement yet? That Schimmi awake in his anti-crime scenes with Red Bull has heard for years to teaching materials for product placement.
There are still Insititutionen who pay for it themselves , That they can provide estimates irrespectively. Such as McKinsey & Company. Just who created the film production, a community of interest advice , how to get more money out of television productions. The Pink Ante: The study was conducted on 14 Published in October 2004, long before the current dispute ran high.
McKinsey sees great potential:
"In the traditional television sector, there are possibilities to increase cooperation with advertisers - from the development of programs to advertisers themselves to marketing partnerships (multiple) advertisers, their agencies, broadcasters and producers. "
Doof. In Germany, since a law against it. But that surely can not stop the economy, right? you need to understand the sentence immediately He is down to pray in abewandelter form in the study again and again.
"First should be in the Broadcasting Act laid down restrictions on product advertising in television productions largely eliminated, because they often prevent creative concepts that are necessary to television advertising in the broadest sense to make it attractive, and that for viewers and for advertisers. "
And because the so difficult, suggests McKinsey, a mixed model of "creative ways" before that early on tying in the advertising industry:
"Joint development of content for / with advertisers: This model is ideal for producers, because the integration can be planned in advance and the value proposition of the producer for the affiliate can be clearly agreed While in Germany limited the scope of the prohibition of surreptitious advertising law,... changes would be desirable Yet there are creative ways to increase cooperation, for example could be prominent, to the production company bound Faces market comprehensive by about an actor of a popular production in a switched simultaneously endorsement advertising for a partner shows up. In addition, the industry partners to equip the production and for their own Event-advertising, mailings, etc. use "
Oh, and something is annoying. The Germans are always so stupid underclass Television And this is so totally on the. target group (the advertiser) by:
"Today, more inclined Luxusmarkenals mass manufacturer to product placement - a segment that is easy to more difficult perhaps for German films. One producer describes this fact fits with an example: "Daniel Brühl in 'Goodbye Lenin' not just BMW 7 Series could have gone."
Conclusion: There has been a beautiful film 20 such study, and instead of all together help to change this annoying situation right, but roll the smooth Verbaucherschützer case to case.
really awkward: McKinsey would have the results as "popular opinion" to put in the picture. Then now a huge majority would ensure that the creative potential is ausgeshöpft.
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